Corporate Identity

Corporate identity has become a universal tool for promoting companies and improving corporate culture. Corporate identity is a common ownership of an organization that is manifest in a distinct Brand Culture — the corporate personality. If the public feels that they have ownership of the philosophy, you are a winner!

What that means is that a corporate title and logo are packed together within a set of guidelines that show how the identity is applied while maintaining and increasing the brand awareness across all its physical manifestations (color palettes, typefaces, page layouts.) It can be quite expensive to create an identity that is extremely distinguishable, so it can appeal more to its targeted audience.

There are three parts in creating a Corporate identity:

• Corporate design (logos, uniforms, etc.)
• Corporate communication (commercials, public relations, information, etc.)
• Corporate behavior (internal values, norms, etc.)

Corporate visual identity (CVI) can be crucial in the way a corporation presents itself to both internal and external stakeholders. CVI describes the values and ambitions of an organization, its business, and its characteristics.

Three of the four functions of CVI are aimed at external stakeholders:

• CVI is all about visibility and recognition. It is vital for profit and non-profit organizations that people are aware of their existence and remember their name and core business at the right time.
• CVI represents the organization to external stakeholders. As a result, the CVI has a huge impact on the corporate identity
• CVI also describes the structure of an organization to its external stakeholders, visualizing its coherence as well as the relationships between departments.

One of the CVI’s internal functions relates to employees identifying with the organization as a whole and/or with the departments they work for, and Lion Productions can help you achieve that!