Alternative Content
Today home video penetration is huge and reaches out to a larger set of audience. Also, with increase in the standard of living along with awareness, the indulgence element is getting diversified. People are not interested in watching only films. Shemaroo Entertainment Pvt Ltd decided to launch an alternative content division which will cater to various kinds of audiences ranging from children, philosophy, and literature to fitness and health, and is kick-starting it with The Osho Talks series.
Shemaroo has signed a multi-year license deal with The Osho International Foundation under its alternative content segment “to bring to today’s generation Osho discourses” through the home video format of VCDs and DVDs titled Osho Talks on the Shemaroo label.
”We are thrilled with the response we have got for our new division of Alternative Content and after the success of great videos like Shilpa’s Yoga and The Secret DVD, we promise to provide much more best selling content in these genres,” said Hiren Gada, director, Shemaroo.
Watching these talks in the comforts of your home, at your time and will, makes OSHO TALK Titles more appealing. Shemaroo has treated this whole series of OSHO TALKS with lot of care and considered packaging, presentation and execution so as to bring it out in the right manner to its audiences.
The business of alternative content is an unexplored territory and Shemaroo aims to make it big in this area. He intends to expand the market itself by creating newer avenues to explore and lead the industry to newer horizons.
