Online Video production is now employed for many different purposes; however, numerous short format online videos and brand related presentations are usually created in order to accomplish desired business objectives.
Over the years, a number of online companies have emerged offering prepackaged video ads for both online and television placements. Individuals who don’t already have content can build a campaign from scratch using online editing tools and asset libraries. From there, each company also offers a variety of self-service tools and professional assistance to help build a marketing strategy, distribute the campaign, and track it across multiple networks.
Regarding what content works for online video, anything works as long as the people who find it want to watch it and can do so in a reliable, high-quality fashion. But the most reliable/popular online video tends to be the high-quality content that’s already proven popular on TV, DVD, or in the theaters, which isn’t surprising given that success in traditional media means a built-in audience of millions before the video ever gets online.
What’s exciting and terrifying about online video production is that there are endless possibilities, directions, and decisions to be made.
If you want to create a successful online video, find ways to leverage brands, people, or trends that have already proven popular elsewhere.

It doesn’t happen too often to run into people who strike you to the point where you want to tell others about. That’s what happened to me when I met Mihai Draganescu, a young, talented and funny art director.

Mihai, a Romanian native, moved to Italy at age 2. Recognized internationally on the professional tennis scene, Mihai got a full scholarship at the Savannah College of Art and Design, where he is about to get his BFA in Advertising by the end of 2011.

While in school, Mihai has been working and collaborating with more than a few big agencies, such as JWT, McCann Erickson and R+B to name a few.

Admirers asked where the passion came from. He finds it hard to explain. But pride fires him up. Man and boy, he is consumed by the need to prove himself. First against those who try to control him with senseless regulations and against those who try to take advantage of his youth.

His work receives great feedback and appreciation all over the world, which sets up encouraging premises for his future career. Meanwhile, Mihai envisions, draws, shoots, films and art directs his work on which he often collaborates with one of his best friends, another talented art director Joaquin Salim.

Mihai’s humor, versatility, and hard work facilitate his interactions in the advertising world where he considers himself more of a sales man than an artist. And that is because he sells and sells a lot! His first website received over 5.000 clicks in its first couple of weeks of life.

Mihai’s ideas are fresh and innovative and the designs are usually very clean, realistic, yet profound. His typography is dynamic and his copy is often ironic.

Mihai is currently interning at McCann Erickson, in Bucharest, Romania where his family lives.

It’s a bit humbling when I think back to what I was up to in my early 20s compared to where Mihai is at. Mihai Draganescu is an inspiration to a whole new generation of tomorrow’s advertising.

What shape is your business in? Has it traced the arc of the wider economy and spiraled down? Or have you taken these unsteady times as an opportunity to develop new relationships with clients who may not have  considered working with you in the past? If you are an audio post pro working out of a project studio, you may feel that you have little in common with major industry players. If so, you might be surprised to find that some of the most well-known mix topic engineers in the industry are taking advantage of relatively inexpensive tools, such as Steinberg Nuendo 4, operating out of their home studios just as you do.  So for smaller shops, this economic downturn might be the perfect time to start thinking bigger.

Nuendo is a fully mature product capable of handling any assignment you’re likely to throw at it. Installation on either Mac or Windows machine is straight-forward, and the authorization process -which, uses a dongle, just like Avid is painless. Nuendo 4 can handle QuickTime movies on both the Mac and PC, and DirectShow and DirectX Video on Windows machines only. A variety of codec’s, including MPEG-2, MPEG-4, and WMV, are supported. Nuendo 4 shines when it comes to synchronizing external playback devices.

Nuendo 4 handles surround-sound flexibly. Hit the Input tab and you’ll see the options laid out.  Multiples surround formats, with a maximum of 12 loudspeaker outputs, are supported.

In these times you have to be able to work fast if you want to make money. Nuendo 4 is extremely well laid out and its many features are easy to get at. The workflow is very good. “I don’t think that this platform has any real competition, particularly in its price range.”

Today home video penetration is huge and reaches out to a larger set of audience. Also, with increase in the standard of living along with awareness, the indulgence element is getting diversified. People are not interested in watching only films. Shemaroo Entertainment Pvt Ltd decided to launch an alternative content division which will cater to various kinds of audiences ranging from children, philosophy, and literature to fitness and health, and is kick-starting it with The Osho Talks series.
Shemaroo has signed a multi-year license deal with The Osho International Foundation under its alternative content segment “to bring to today’s generation Osho discourses” through the home video format of VCDs and DVDs titled Osho Talks on the Shemaroo label.
”We are thrilled with the response we have got for our new division of Alternative Content and after the success of great videos like Shilpa’s Yoga and The Secret DVD, we promise to provide much more best selling content in these genres,” said Hiren Gada, director, Shemaroo.
Watching these talks in the comforts of your home, at your time and will, makes OSHO TALK Titles more appealing. Shemaroo has treated this whole series of OSHO TALKS with lot of care and considered packaging, presentation and execution so as to bring it out in the right manner to its audiences.
The business of alternative content is an unexplored territory and Shemaroo aims to make it big in this area. He intends to expand the market itself by creating newer avenues to explore and lead the industry to newer horizons.

In the mists of a global economic crisis, technology continues to evolve, and here we are projecting images through a wall of water. 

The technology that uses water to create a thin, suspended layer of dry fog that enables projection of images that appear to float is gaining rapid acceptance in the live-productions industry because it offers an interesting alternative to high-resolution projection and display to staging designers and event organizers.

Using a laser, a video projector, or lighting fixtures with gobos as a projection source, makes images appear to float in front of the audience. The water screens are creating a thin film of water ideal for rear projection of video, lasers, gobos, and other lighting effects.

The system utilizes a combined water collection trough and nozzle system to create the water screen that can display high-resolution projected imagery. Water is recycled via pumps from the ground-level channel to an extruded aluminum box section “nozzle,” through which the water drops under little or no pressure from a series of small holes in the nozzle’s bottom surface.

Basically this technology is reconstituting a virtual image using an array of hundreds of thousands of tiny point sources. This unique projection surface also gives the illusion that the image is floating in mid-air. It’s actually a very high-resolution playback system. There are 1,700 jets per every 10ft. section of screen. To scale, then, there are actually more ‘pixels’ than in any high-resolution monitor.

Thanks to the unique visual experience of glimmering, rushing cascades, along with the rippling sounds of falling water, water walls can be used onstage, mid-room, or on a back wall as projection screens, or in a trade show booth. This way you can easily have a waterfall dumping 200 to 300 gallons per minute from the ceiling.

One live-event application of the water screens is at corporate functions where executives wish to make a dramatic entrance. For example, lets create a 30-ft. water curtain, by linking three 10-ft. nozzle sections together, each with its own pump supplying water. When operating together, the water appears to fall as a single uniform water curtain. One nozzle, however (the center one, for example), can be shut off independently, revealing a product or person behind, while the water continues to fall on either side of him.

But, doesn’t technology cost? So are the water screens, a seven-foot section with a screen, ejector, tank, hose, water pumps, and filtration system can add up to nearly  $20,000 or more. Nonetheless, water screens are becoming increasingly popular at corporate meetings, church services, and orchestra performances.

Whenever we think of Hollywood, we think of money and glamour unseen anywhere else. But in the future things may change.

While Hollywood has long been an expensive business, Bollywood, the nickname for the Indian film industry, is just emerging from its humble roots as a kind of a small industry. For many years Hollywood has benefitted tremendously from the film and entertainment industry, but in the past few years all this has changed as Bollywood started to attract more and more viewers around the world.

If you compare Hollywood to Bollywood you will see more differences than similarities. While Bollywood consists mainly of people of Indian descendant, Hollywood consists of people from different ethnicities and cultures. On one hand, there is Bollywood known for its rich Hindu language and culture, portraying a constant celebration of its traditions, and on the other hand, there is Hollywood, known for its integrated entity of various cultures and languages. “Hollywood’s movies are plot-oriented, while Bollywood’s are meandering melodramas stuffed with music, dance and colour.” One thing is clear, though, Bollywood has strict and clear ways in defining Indian relationships, beauty, and culture with its morals and values. Hollywood on the other hand, portrays all this based on what is in fashion. Bollywood produces more than 800 movies a year, with revenues increasing strongly worldwide, while the United States produces half as many.

One reason Bollywood is becoming more popular around the world is that Indian culture is more accessible than others. However, Bollywood cannot be considered a rival to the American movie industry unless, there is foreign input on the scriptwriting, to iron out details such as in-jokes that would be lost on foreign audiences.

If Bollywood will ever want to compete with Hollywood on an equal level, then it will have to learn the tricks of the trade. When this will happen, the name Bollywood will become synonymous to the word “exquisite”.