Archive for November, 2008

Audio Post-Production Solutions to the Economic Crisis

Monday, November 24th, 2008

What shape is your business in? Has it traced the arc of the wider economy and spiraled down? Or have you taken these unsteady times as an opportunity to develop new relationships with clients who may not have  considered working with you in the past? If you are an audio post pro working out of a project studio, you may feel that you have little in common with major industry players. If so, you might be surprised to find that some of the most well-known mix topic engineers in the industry are taking advantage of relatively inexpensive tools, such as Steinberg Nuendo 4, operating out of their home studios just as you do.  So for smaller shops, this economic downturn might be the perfect time to start thinking bigger.

Nuendo is a fully mature product capable of handling any assignment you’re likely to throw at it. Installation on either Mac or Windows machine is straight-forward, and the authorization process -which, uses a dongle, just like Avid is painless. Nuendo 4 can handle QuickTime movies on both the Mac and PC, and DirectShow and DirectX Video on Windows machines only. A variety of codec’s, including MPEG-2, MPEG-4, and WMV, are supported. Nuendo 4 shines when it comes to synchronizing external playback devices.

Nuendo 4 handles surround-sound flexibly. Hit the Input tab and you’ll see the options laid out.  Multiples surround formats, with a maximum of 12 loudspeaker outputs, are supported.

In these times you have to be able to work fast if you want to make money. Nuendo 4 is extremely well laid out and its many features are easy to get at. The workflow is very good. “I don’t think that this platform has any real competition, particularly in its price range.”

Alternative Content

Monday, November 17th, 2008

Today home video penetration is huge and reaches out to a larger set of audience. Also, with increase in the standard of living along with awareness, the indulgence element is getting diversified. People are not interested in watching only films. Shemaroo Entertainment Pvt Ltd decided to launch an alternative content division which will cater to various kinds of audiences ranging from children, philosophy, and literature to fitness and health, and is kick-starting it with The Osho Talks series.
Shemaroo has signed a multi-year license deal with The Osho International Foundation under its alternative content segment “to bring to today’s generation Osho discourses” through the home video format of VCDs and DVDs titled Osho Talks on the Shemaroo label.
”We are thrilled with the response we have got for our new division of Alternative Content and after the success of great videos like Shilpa’s Yoga and The Secret DVD, we promise to provide much more best selling content in these genres,” said Hiren Gada, director, Shemaroo.
Watching these talks in the comforts of your home, at your time and will, makes OSHO TALK Titles more appealing. Shemaroo has treated this whole series of OSHO TALKS with lot of care and considered packaging, presentation and execution so as to bring it out in the right manner to its audiences.
The business of alternative content is an unexplored territory and Shemaroo aims to make it big in this area. He intends to expand the market itself by creating newer avenues to explore and lead the industry to newer horizons.

Election 2008 “Change has come to America”

Wednesday, November 5th, 2008

Democrat Barak Obama is the first African-American president of the United States of America and the 44th commander in chief. On Tuesday November 4th Americans demonstrated that they can change the direction that their country has been taken in the past 8 years.
Barak Obama is the first Democrat since Jimmy Carter to win a majority of the popular vote, a vindication of his “50-state strategy” that even members of his own party once viewed as quixotic. Before the end of Tuesday, America that had been solid red in the recent elections has undergone a dramatic change where all 50 states have become one, where it has become the true United States of America!
Today, there are more democrats registered than Republicans.  Republicans have dropped from 37 percent of the electorate in 2004 to 32 percent today, as the number of Democrats and independent has increased.

“Change has come to America” said Obama in this acceptance speech last night! But he also acknowledged the tough climate of the task he faces. “For even as we celebrate tonight,” Obama utters,  “we know the challenges that tomorrow will bring are the greatest of our lifetime – two wars, a planet in peril, the worst financial crisis in a century.”
Obama is a charismatic leader whose appeal transcends partisan politics. Obama has built his support on a “three-legged stool” made up of African-Americans, Hispanics, and young voters of all races.  In North Carolina polls show 73 percent of 18-29 year olds voted for Obama, even though McCain was stronger among every other age group. In Virginia, too, Obama was ahead with every age group except those 65 and older.  There are 1.6 million more Hispanic voters this year, including a half-million newly naturalized citizens and they chose Obama over McCain by a margin of 2 to 1. And so New Mexico, Colorado, and Nevada, Ohio, and Iowa voted for Obama. States like Virginia and Indiana had not voted for a Democratic president since 1964, which means that Tuesday, November 4th, 2008 has become a Moment in History!
In his speech, Obama also reached out to McCain’s supporters: “I may not have won your vote, but I hear your voices, I need your help, and I will be your president, too!”
The Election 2008 embodies the American dream! In his acceptance speech, Obama mentioned 106 year old Ann Nixon Cooper from Atlanta, born a generation past slavery, at a a time when she could not vote because she was black and woman.  Ann Nixon “through the best of times and the darkest of hours, she knows how America can change.”