Online Video production is now employed for many different purposes; however, numerous short format online videos and brand related presentations are usually created in order to accomplish desired business objectives.
Over the years, a number of online companies have emerged offering prepackaged video ads for both online and television placements. Individuals who don’t already have content can build a campaign from scratch using online editing tools and asset libraries. From there, each company also offers a variety of self-service tools and professional assistance to help build a marketing strategy, distribute the campaign, and track it across multiple networks.
Regarding what content works for online video, anything works as long as the people who find it want to watch it and can do so in a reliable, high-quality fashion. But the most reliable/popular online video tends to be the high-quality content that’s already proven popular on TV, DVD, or in the theaters, which isn’t surprising given that success in traditional media means a built-in audience of millions before the video ever gets online.
What’s exciting and terrifying about online video production is that there are endless possibilities, directions, and decisions to be made.
If you want to create a successful online video, find ways to leverage brands, people, or trends that have already proven popular elsewhere.

This Friday, Mihai Draganescu and Joaquin Salim won big at the SCADDY’S.

The two not only dominated by winning almost every possible award, their Rewind campaign won “Best of Show”. The special award was presented by none other than Tom O’Keefe, Draftfcb’s Executive Vice President and Executive Creative Director. But there is more. Draftfcb presented the first ever “Best of Show” Grant to the young talents, inviting them to join their team at the Cannes Festival. “An incredible opportunity” as Mihai and Joaquin call it to be part of the most prestigious Creativity Festival in the world. So incredible that the two didn’t even understand what was going on until after the awards when the judges reiterated, “You’re going to Cannes!”

How did you come up with this idea?

Joaquin: “We were just chilling with beers in an alley way and we started brainstorming. That is what we do all the time. It’s fun, we just love what we

do, we didn’t do it to win anything but I am happy we did!”

Mihai: “It’s funny you know. This wasn’t even a school project. We were just working on our books and wanted to do something cool to put in there. We were all into street art after seeing a movie about Banski and we thought that we can use it to advertise Sharpie”

What were you thinking when you found out you won?

Mihai: “When they called us up for the “Best of Show” award I could not believe it.

I looked at Joaquin and he was ecstatic too. When we went up on stage next to Mr. O’Keefe I thought, “Wow this keeps getting better. We are going to have pictures with him that I can post on Facebook and show to my mom. (Laughing) Then he started talking about the grant and Cannes and going there with their team, that is where I think my brain shut down.

Joaquin: “ It was a big surprise. I don’t think either of us knew what was going on until Professor Shanahan explained it to us after the show. Even then I still couldn’t believe it, before the SCADDY’s Mihai and I were talking about one day going to Cannes with our work. It’s just amazing that we are able to go this summer.“

You guys seem to work very well together; can you tell me about it?

Joaquin: “We are very different but we are both passionate and ambitious. We kind of compensate each other. Mihai is sharp and meticulous. He always digs deep to find ideas. When we brainstorm we always come up with the most insane stuff and often we are crazy enough to make it happen.”

Mihai: “We do compensate each other. Joaquin is the best to work with. He is easygoing and flexible. He is just a fun guy to have around and has a great eye. I always trust him in terms of design and I often ask him for advice.”

Starting from humble beginnings, Joaquin from Venezuela and Mihai from Romania, they both have an incredible drive and have worked their way through college by keeping their scholarships and working hard. Their ambition has always been to be the top tier creatives and they are ready to go as far as it takes to achieve that goal, even if it means as far as Cannes.